Diamond Buying Guide

Choosing a diamond is a very personal decision. While not everyone will share the same opinion, most people will get more enjoyment from a high-quality diamond than from a low-quality one, regardless of size. What quality diamond should you buy? If you can afford the biggest and the best, then certainly you should buy the biggest and the best. However, beautiful diamonds are available to fit most budgets. Diamond grades and prices are based mostly on rarity factors — the more exceptional the diamond, the higher the price. Large diamonds are more rare than small ones, colorless diamonds are more rare than those with a yellow tint, and flawless diamonds are more rare than those with inclusions. However, of the 4 Cs, it is a diamond’s cut that can make you fall in love with a particular gem. A diamond can be flawless and colorless, but it will not be beautiful if it does not dance with light. It’s up to the skill of the cutter to produce a diamond with a balance between weight retention and dazzling performance. Be sure to see a selection of diamonds and choose the diamond that is most beautiful to you. The information on a grading report is helpful for identification, but it takes a knowledgeable professional to explain this information to you in a way that explains the diamond’s value.